Finnish Environment Institute | Suomen ympäristökeskus | Finlands miljöcentral

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Sirpa Mäkinen

Sirpa Pellinen.

Communications Chief

Email: firstname.surname@ymparisto.fi
Telephone: +358 40 740 2754

Finnish Environment Institute, Communications
Street address: Latokartanonkaari 11
Postal address: FI-00790 Helsinki, Finland

@ Twitter, LinkedIn

Current position

  • Team leader in Communications Services
  • Responsibilities: Coordination, management, HR
  • Expertise communications planning, service design, web services, social media, media services, internal communications, international communications
  • Responsible for communications on climate change issues

Background

After graduating with a degree in political science, my career began in the National Board of Forestry and I found myself in the old-growth forests and national parks. After a few years WWF Finland offered a unique position to continue working in an international conservation organization. For ten years we promoted sustainable forestry and tried our best to save the endangered species in Finland and globally.

As a team leader at SYKE it is inspiring to support the work of 500 environmental experts. My special theme is to communicate about the solutions to the climate crisis.

My colleagues in communications and the the world-class environmental experts inspire me to be open to new ideas. We are all keenly aware of the challenges that confront our planet and humanity, but at the same time we are still hopeful that we will find the solutions to the wicked environmental problems, such as climate crisis and the alarming loss of biodiversity.

Networks and international activities

2009 – 2011
Climate Guide
Project team member, planning and PR on Climateguide.fi - one portal for diverse climate change information online.

2004 -
PEER (Partnership for European Environmental Research)
Member of the communications team planning the external and internal communications of PEER, a partnership of seven largest European environmental centres.

2011 -
Member of the Finnish Climate Change Communications Network
Communications team planning and co-operation of the climate change related communications. Courses for journalists, common newsletter.

2014
Training programme for MFMR and NatMIRC in Communication in Namibia
Trainer and communicatios consultant to the personnel of the Ministry of Fisheries and Marine Resources (MFMR) and the National Marine Information and Research Centre (NatMIRC). Draft a communication strategy and action plan in cooperation with the personnel of MFMR and NatMIRC. Plan and agree upon the future activities.

2015
Training programme for MFMR and NatMIRC in Communication in Namibia
Trainer and consultant iin scientific and popular communications to the personnel of the National Marine Information and Research Centre (NatMIRC). Train and consult the researchers in publishing brochures and posters.

Publications

Lyytimäki Jari, Nygrén Nina A., Ala-Ketola Ulla, Pellinen Sirpa, Ruohomäki Virpi, Inkinen Aino (2013, in print) Climate change communication by a research institute: Experiences, successes and challenges from a North European perspective. Applied Environmental Education and Communication 12(2): DOI:10.1080/1533015X.2013.821869

Published 2017-08-24 at 17:34, updated 2019-10-09 at 10:47

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